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How to Spot Greenwashing (And How We Avoid It at Thrive Market) 

Have you heard the term “greenwashing” before? It refers to products or companies that use marketing to appear like they’re good for the planet through the use of vague or misleading labels and identifiers or unregulated claims.  While these products may seem like better options for your health and for the environment, they often don’t ...

Celebrate B Corp Month With These Products from Thrive Market

Becoming a B Corporation (or a “B Corp”) is one of the highest certifications a business can receive to back up their efforts toward environmental and social responsibility. B Corps are the leaders in their respective industries; the companies that walk the walk, so to speak, when it comes to ingredient transparency, ethical sourcing, and ...

What Does B Corp Mean?

Business as a force for good—that’s the ethos behind B Corp certification. This shared vision brings together brands from vastly different industries, all with the belief that the world’s most pressing challenges cannot be solved by nonprofit organizations or governments alone. These brands—including Thrive Market, we’re honored to say—believe that every day is election day. ...

Say Kia Ora to These New Zealand Brands at Thrive Market

New Zealand: an island country filled with jagged, rocky fjords, golden beaches, and mountain ranges straight out of a fantasy film. It’s also home to a robust wellness culture that boasts independent brands creating thoughtful products using ingredients unique to New Zealand. “Kiwi producers have a unique connection with the land and sea known as ...

Meet the Companies That Put Animals First

Slathering on sunscreen before a day at the beach means you’re protecting your skin from the elements, but there’s more to that squirt of SPF than meets the eye. And the same goes for a swipe of lipstick or a dollop of shampoo because unfortunately, the cosmetics industry has a dark side.

High Protein Vegan Foods You Should Try

Going vegan is a lifestyle choice that more and more people are now starting to adopt. According to a national survey conducted by Harris Poll, 8 million adults are meat-free, including 3.7 million adults that report to be vegan (which means abstaining from all animal products and byproducts, including dairy).

Here’s Everything You Need to Solve On-the-Go Beauty Emergencies

Twenty miles from civilization you feel a zit swelling up on your nose. Where’s that blemish stick when you need it?

4 Simple Switches to Make Over Your Skin Care Routine for Summer

Things heat up, ocean waves mellow out, and faces take on a dewy glow. Everything changes during summer—and your skin care should, too.

A 3-Ingredient, Korean-Inspired DIY Sheet Mask to Tighten and Brighten Skin

Take a look at the #kbeauty hashtag on Instagram, and what do you see? A collage of clean, glowing faces, interspersed with pictures of colorful packets covered with beauty buzzwords like “moisture”, “pore-refining”, and “collagen”, along with a slew of characters from the Korean alphabet.

3 Easy DIY Lip Stains Made With Pomegranate, Berries, and Beets

Remember pretending a popsicle was a tube of lipstick as a little one? Or loving your Kool-Aid lips? At one point, a wine-stained pout was even trending.

Incredible Bentonite Clay Mineral Mud Bath at Home

Imagine King Solomon, the Queen of Sheba, Cleopatra, King Herod, Napoleon, and Beethoven all slathered in mud even though they may not have even known the any mud bath benefits. According to some proponents of mud therapy, these dignified pillars of history weren’t afraid to get a little down and dirty.

Calm Your Mind and Smooth Your Skin With a DIY Jasmine Tea Body Scrub

On warm summer nights, a waft of jasmine blooms always takes me back to the moment I smelled the little white flowers for the first time. I was a kid, helping the women in my family string jasmine blooms into garlands as part of a traditional Filipino festival, and I remember being totally struck by ...

Healthy Obsession: A Good Night’s Rest Starts With This $12 Product

Ever wonder why you sleep better at hotels? Sure, it may have something to do with the fact that you’re on vacation. But there’s another secret weapon ushering you into dreamland—and it’s not the piece of chocolate on your pillow.

Every Natural Beauty Trick You Need to Get Ready for a Date

Ever listen to “Close to Me” by The Cure and wonder what Robert Smith is singing about? Those breathy, restless lyrics could mean anything, but one scenario that comes to mind is the hopeful feeling that comes rushing on leading up to a hot date.

Morning Makeup Tricks to Wake Up Your Face in Less Than 5 Minutes

Waking up looking like you barely slept happens to the best of us. Makeup to the rescue! But when you actually don’t get enough sleep, that often leads to extra snooze-button action, cutting primping time short, too.

4 Natural-Haired Women Share Their Top Styling and Hair Care Tips

Chemical relaxer kits, Brazilian blowouts, and flat-irons are treasured tools in an era in which stick-straight hair has become synonymous with “good” hair. The catch-22: these styling staples are pretty destructive.

Multimasking: The Beauty Editor Secret to the Best Skin Ever

Move over, contouring: Multimasking is the latest Instagram-fueled beauty trend, and it just might be the greatest thing that could ever happen to your complexion.

Everything You Need to Know About Growing Your Hair Out

“A bad haircut is only three weeks away from a good one.”

2-Ingredient DIY Self-Tanner & Lotion for a Skin Glow

Ever since Coco Chanel returned from a holiday in the French Riviera accidentally bronzed in 1923, a sun-kissed glow has been considered fashionable, and you can get yours with this DIY self-tanner.

Is Serum the Secret Anti-Aging Weapon That’s Missing From Your Skin Care Routine?

It’s fair to say skin is under attack every day. The damage-causing enemies? Free radicals and environmental stress. Moisturizers and other treatments try to keep the peace, but to effectively tackle skin issues, special ops might be in order.

Healthy Obsession: Non-toxic, Cruelty-Free Nail Polish That’s Safe for Kids

This little piggy went to market, this little piggy stayed home…and gave herself a mani-pedi. And that second little piggy had a lot of fun!

Thrive Tries It: A Cruelty-Free Lipstick That Looks Good on Everyone

A swipe of the right shade of lipstick has the power to brighten a smile and give any face an instant lift.

What’s So Great About Rosewater?

The origin story of rose oil is a romantic one: In 1582, Persian Emperor Djihanguyr filled the fountains of his royal gardens with rose petals for his wedding. When his beloved bride noticed the oily residue on the surface of the water and fell in love with its scent, he had it bottled as a ...

More Fast-Food Chains Hop on the Cruelty-Free Bandwagon—Who’s Next?

There’s something to be said for pressure from consumers, and consumers apparently really do not like cruelty in their fast food. And fast food giants—almost all of them—have, in the last several years, taken steps to assuage their customers’ consciences.