Last Update: August 8, 2025
When the Kirchoff family bought a 120-acre farm in Viola, Wisconsin in 2000, they envisioned a peaceful place to come together as a family and enjoy the wide, green lawns and fruit orchards. They named the property Posilippo, Greek for “pause from pain.”
It turned out to be an auspicious choice. A few years later, when GoMacro co-founder Amelia Kirchoff was diagnosed with breast cancer, the sprawling rural retreat came to symbolize healing and wellbeing in a whole new way. LiveKindly highlights how Amelia’s diagnosis prompted a shift to a macrobiotic diet—and how that moment sparked the creation of GoMacro’s signature snack bar recipe in her farmhouse kitchen.
Amelia made some big life changes when she received her cancer diagnosis in 2003. With the support of her daughter, Jola, she committed to eating a plant-based, macrobiotic diet to support her healing journey. “During my battle with cancer, there weren’t any snacks on the market that suited my new dietary needs and tasted great,” Amelia says. So she took to the farmhouse kitchen at Posilippo, eventually coming up with a recipe for a wholesome vegan protein bar made recipe using nutritious, organic ingredients:
“After sharing the first batch of what became our MacroBar® recipe with family, we agreed that it was something we needed to share with the world.”
Within the year, Amelia had won her cancer battle, and the mother-daughter duo was selling their bars at local food co-ops. Today, GoMacro Bars are available nationwide in an array of delicious flavors (explore the variety pack). The brand’s core values—eating well, caring for the earth, and giving back—haven’t wavered.
Looking for more vegan snacks? Find best trusted brands and products in Top Vegan Wellness Brands, Bloggers & Products on Thrive Market.
MacroBars® are 100% plant-based and proudly USDA Certified Organic, Certified Vegan, Certified Gluten-Free, Certified Kosher, Non-GMO Project Verified, and Certified C.L.E.A.N. Certain MacroBar® flavors are Certified FODMAP Friendly as well.
Convenience doesn’t mean compromising your values. GoMacro’s MacroBars are made for those seeking plant-based, organic, and allergy-friendly nutrition on-the-go.
Four of their flavors are designated “Give-Back Bars,” with a portion of net proceeds going to thoughtfully selected organizations:
Packed with plant-based nutrition and driven by a mission to build a better world, each bar is proof that good things come in small (sustainable) packages.
The brand’s reach is notable—GoMacro provided renewable-energy credits to power the entire town of Viola, WI, making it the first U.S. municipality to be fully renewably powered via a private company.
True health goes beyond the individual—it’s about nurturing entire communities and caring for the planet. With GoMacro’s mission-driven approach, every bar is a step toward a better world.
GoMacro leads in offering organic, plant-based protein bars like MacroBar, Dark Chocolate & Almonds. Other top picks include the Salted Caramel & Chocolate Chips variety and allergy-friendly brands such as 88 Acres.
GoMacro MacroBars are top-rated for their convenient, portable nutrition and range of flavors. For more variety, try Quinn Plant Based Pretzel Nuggets and high-fiber nut bars.
GoMacro MacroBars are Certified Gluten-Free, Vegan, and offer FODMAP Friendly flavors (see the FODMAP variety pack).
For keto dieters, look for zero-carb snacks like cheese crisps or olives. Beef jerky and pork rinds are also popular for portable protein with minimal carbs.
GoMacro MacroBar, Dark Chocolate & Almonds and Salted Caramel & Chocolate Chips are consistently top-rated for both taste and nutrition.