Here Are Your Golden Shelfie Winners! The Best Thrive Market Products for 2025

Every year, our members choose the best products at Thrive Market in our annual Golden Shelfie awards. From the most craveable, kid-friendly snacks to your favorite environmentally conscious cleaners, these are the products that are always in your cart at checkout. 

Without further ado, we’re ready to unveil this year’s Golden Shelfie winners! Read on to see which products were voted the best Thrive Market products of 2025. 

Allergy-friendly and free of synthetic dyes, these tropical fruit snacks are a better choice for kids’ lunchboxes — and your favorite sweet snack for 2025. 

With an unmatched crunch and three beloved flavors to choose from (including Backyard Barbecue, Sea Salt & Vinegar, and classic Sea Salt), this variety pack of potato chips is your favorite salty snack. 

It’s not always easy to choose a snack that kids and their parents agree on, but these soft-baked bars made with real fruits and veggies please both our members and their little ones.

Protein is still trending in 2025, and this innovative pasta delivers 20g per serving — and took home the award for your favorite protein-packed product at Thrive Market.

When it comes to cutting back on single-use plastic and other waste in your home, you love using these compostable baggies (and tossing them in the compost bin afterwards!)

These laundry detergent sheets eliminate the disposable plastic jug from your laundry room and clean your clothes without harmful chemicals, making them your favorite sustainable product.

Whether you spread it on sandwiches or use it in dips, this avocado oil mayo is the top product in your pantry in 2025.

Boulder Canyon is your favorite new brand of the year! They cook their potato chips in small batches with American-grown potatoes, creating a tasty and ethical snack.  

You love this plant- and mineral-powered, all-purpose cleaner for the way it cleans every surface in your home, and the fresh, lemony scent is an added bonus.

To keep your dog’s skin, coat, and joints healthy, you love this omega-3 oil made with wild-caught salmon and pollock.

Bonus: Thrive Market Employees’ Choice

Our team members love cooking with this single-origin olive oil — and displaying the modern, colorful bottle on their kitchen counters. 

Honorable Mention: Most Eco-Friendly Packaging

This volumizing shampoo bar adds softness, shine, and a fresh, citrus scent without any of the usual plastic, earning it honorable mention for its eco-friendly packaging (or lack thereof!)

Honorable Mention: The Raising the Bar Award 

Bars are having a moment in 2025, and even with so many to choose from, these probiotic fruit bars stood out thanks to their unique blend of prebiotics, probiotics, and fiber. 

Honorable Mention: Best Upcycled Innovation

To combat food waste, this crunchy snack uses upcycled heirloom corn flour that would otherwise be tossed aside to create a craveable, sweet treat.