The Non-Alcoholic Beverages Our Employees & Members Love for Sober October

There’s never been a better time to hit pause on alcohol — whether you’re ready to say goodbye to it entirely, or just cut back temporarily for Sober October.

With so many non-alcoholic sips to choose from, you can still be social and enjoy the ritual of a good drink with things like zero-proof beers, bubbly non-alcoholic wines, and mocktails that swap in for your go-to margarita, Old Fashioned, or espresso martini. Going sober (or even just sober-curious!) has never been easier.

A New Era of Non-Alcoholic Options at Thrive Market

We know our members reach for non-alcoholic drinks for lots of reasons, whether that’s a wellness goal, a weeknight wind-down, or just wanting to swap the buzz for better sleep.

To meet the growing demand, we’re introducing more than 100 new non-alcoholic options to explore, ranging from crisp lagers and hops-forward IPAs to sparkling rosé alternatives, bitters, and botanical spritzes. You’ll now find favorites from brands like De Soi, Best Day Brewing, Athletic Brewing, Ghia, Kin, and others, each bringing their own unique spin to the zero-proof movement. For us, this expansion reflects our mission of making healthy living easy and affordable for everyone.

Wondering where to begin your journey? Here are some of our best mocktails, alcohol-free wines, and other non-alcoholic beverages, as recommended by both our members and our own Thrive Market employees.

The Best Non-Alcoholic Beverages at Thrive Market

Gruvi Alcohol-Free Dry Red Blend

“An absolute must for reducing alcohol consumption. I really appreciate this beverage and use it for my nightly ritual of having a glass of wine at the end of a busy day. I don’t always need actual wine or alcohol to scratch that itch.”
—Thrive Market Member Shelly, Colorado

Gruvi Golden Era Non-Alcoholic Golden Brew

“The Gruvi beers are crisp and refreshing, with just the right amount of carbonation. Hits the spot and tastes surprisingly like the real thing.”
—Yvette, Director of Snacks and Beverages

Parch Prickly Paloma Non-Alcoholic Agave Cocktail

“I love a paloma, but sometimes I just can’t do the tequila. This mocktail version has the same bitter, grapefruit-forward flavor that I love about the real thing, but without the alcohol (and with some really lovely botanical ingredients). I also love the packaging — always an added perk!”
—Amy, Content & Communications Manager

Free AF Aperol Spritz

“I used to love an Aperol Spritz, but after giving up alcohol I still wanted to find a fun alternative. These are absolutely perfect!”
—Thrive Market Member Nicole, Michigan

Aplós Kola Fashioned

“The flavor of this mocktail is so unique — smoky and woody, yet sweet and gourmand — I truly want to savor every sip! The brand’s patented blend of adaptogens really round out the functional aspect of this beverage.”
—Nika, Senior Category Manager, Beverages

Free AF Whisk#y Ginger Non-Alcoholic Cocktail

“So tasty and you can feel the slight warmth of the afterglow. Amazing option for mocktails.”
—Thrive Market Member Melody, Michigan

Best Day Brewing Hazy IPA (Coming Soon!)

“This is my fridge staple — juicy, hoppy, and gives me the happy hour vibes, minus the hangover. Perfect for cracking open after work or a beach day, it keeps the ritual fun without the alcohol. I cannot stop yapping about how good this is to all my friends, and I bring it to every dinner party!”
—Alyssa, Communications Director

Surely Non-Alcoholic Brut

“Whenever I have friends over for a dinner party and they don’t feel like drinking (but we still want something that feels a little fancy), I love serving a few chilled cans of Surely. Alcohol removed wine tastes just as good as the real thing and it’s perfect to sip from a stemmed glass!”
—Alex, Content Creator

Kin Euphorics Bloom Functional Beverage

“I love it as a non-alcoholic option when hanging out with friends. It lifts my mood and keeps me feeling social (just like alcohol) but without any of the after effects!”
—Elisha, Art Director, Photo

De Soi Spritz Italiano (Coming Soon!)

“I love a good Aperol Spritz, especially in warm weather, and the De Soi Spritz Italiano is an excellent non-alcoholic substitute with its bittersweet and citrus notes.”
—Natalie Wieder, VP Category Management

Best Day Brewing’s NA Hazy IPA (Coming Soon!)

“I love the Hazy IPA from Best Day because it tastes like the real thing — bright, hazy, and refreshing. I’m based in Salt Lake City now but grew up in Northern CA (where Best Day started!) and I love the brand’s outdoorsy vibe. It’s my go-to drink after a long day of hiking or snowboarding in the mountains!”
—Jenny Mitchell, Merchandising Marketing Manager

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This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you’re struggling with substance abuse, always seek the advice of your physician or other qualified healthcare provider before changing your diet or healthcare regimen, and never disregard professional medical advice or delay in seeking it because of something you have read on this website.