Organic
Behind the Scenes With the Team That Guides Our Industry-Leading Product Standards
When something seems obvious to you, you don’t always stop to think: Does everyone else know about this, too? While we’ve shared a bit about our ingredient standards before, we realized our members might not know about all of the people and the countless hours that go into maintaining our quality standards, the highest in ...
Our Regeneratively Grown EVOO Combines Tradition With Sustainability
Whether you’re an aspiring home cook or a full-fledged culinary expert, there’s one essential ingredient that counters and pantries across the globe have in common: olive oil, aka liquid gold. Our Regeneratively Grown Organic Olive Oil starts like all other olive oils do: with olives, those tiny yet mighty stone fruits that are often mistaken for ...
How to Spot Greenwashing (And How We Avoid It at Thrive Market)
Have you heard the term “greenwashing” before? It refers to products or companies that use marketing to appear like they’re good for the planet through the use of vague or misleading labels and identifiers or unregulated claims. While these products may seem like better options for your health and for the environment, they often don’t ...
WATCH: A Visit to the Apple Orchard with Thrive Market
Apple sauce probably conjures up memories of kindergarten snack time—and in fact, that very well may be the last time you had it.. But with no added sugar and all the nutritional benefits of a whole apple, this single-ingredient snack is a healthy option for all ages. And once you know the story behind Thrive ...
A1 vs. A2 Milk: What’s the Difference?
In 2023, our team of experts predicted that real dairy is on its way back. A growing number of health-conscious milk drinkers favor genuine dairy over alternative milks as a nutrient-dense whole food, but they don’t just pick up a gallon of 2% at the grocery store. Instead, they’re concerned with things like dairy’s environmental ...
Dr. Bronner’s Launches Regenerative Organic Certified™ to Help Fight Climate Change
In 1948, Emmanuel Bronner founded the now-iconic castile soap brand Dr. Bronner’s. Decades, later in 2003, Dr. Bronner’s became the largest personal care company to be certified USDA organic, during a time when greenwashing was rampant and true organic practices were largely misunderstood. “Emanuel Bronner was ahead of his time, making biodegradable soaps with simple, ...
Ancient Grains, Grown the Ancient Way
Quinoa, cacao, chia seeds, functional mushrooms…these popular health foods have deep roots in indigenous communities. But increasing demand and the resulting pressure to produce large volumes can lead to unsustainable agricultural practices that have negative impacts on both farmers and the environment.
How Indian Cuisine Mainstay Tasty Bite Makes Organic Farming a Priority
When you think of Indian food, you likely think of hitting your favorite restaurant for a heaping plate of fragrant basmati rice, deeply flavored curry, and warm, garlic-coated naan bread to scoop it all up. Indian food is known for being layered and time-consuming to prepare, but Tasty Bite was one of the first brands ...
How a Family-Run Farm Nurtures its Animals and its Community
When David Pitman says he intends to “brainwash his kids” into poultry farming, he’s joking…kind of.
2022 Golden Shelfies: The Best Thrive Market Products (According to Our Members)
Thank you for joining us for the second annual Golden Shelfies, an online exhibit of the best Thrive Market products as chosen by you! Thank you for joining us for the second annual Golden Shelfies, an online exhibit of the best Thrive Market products as chosen by you! Whether it’s the cooking oil that kicks ...
Here’s Why Fair Trade Coffee is the Best Choice for National Coffee Day
When you order a cup of coffee at your local cafe, the beans used to make it likely traveled thousands of miles, passed through countless hands, and required an impressive effort to grow, process, roast, and, finally, to brew. Though coffee has been part of the global culture for thousands of years, as the coffee ...
A Morning at Home with Canyon Coffee’s Newest Ethiopian Coffee
For some people, coffee is something of a necessity, simply as a means to a caffeinated end; for others, it’s almost scientific, filled with complex machinery and heady vocabulary that often excludes the more casual home brewer. Ally Walsh and Casey Wojtalewicz, the founders of Canyon Coffee, look at coffee in a different way—and from ...
Farmer Cee of Green Heffa Farms Grows Organic Hemp with Heart & Soul
If you visit Clarenda Stanley, AKA Farmer Cee, at her farm in Liberty, North Carolina, you might hear the soulful sounds of Erykah Badu or Bill Withers drifting across the field. Or, you might hear something a little more…spirited. Stanley plays music for her plants, and like any skilled farmer, she knows exactly what they ...
Returning to Bordeaux: An Organic Winemaker Gets Back to Her Roots
Pauline Lapierre, an organic winemaker, lives among her grapes on a gorgeous gravelly slope in Cadillac, a medieval town 25 miles south of Bordeaux. Her children play in between crooked, wild vines and walk along the banks of the Garonne River. But it wasn’t always this way.
Can Regenerative Agriculture Help Heal the Planet?
Stocking your kitchen with organically grown, ethically sourced food is a noble endeavor — not only for your well-being, but for the good of the planet and its people. Unfortunately, it can also be pretty confusing, thanks to marketing efforts (commonly known as “greenwashing“) that seek to give products a halo of health through the ...
Why Purely Elizabeth is Sweet on Ethically Sourced, Sustainable Coconut Sugar
In search of a wholesome way to sweeten their beloved baking mixes and granolas, natural food company Purely Elizabeth traveled to Indonesia, a collection of more than 17,000 islands between the Pacific and Indian Oceans. Not only is the world’s largest archipelago home to lush rainforests, volcanic beaches, and vivid turquoise waters; it also produces ...
Key Definitions for Earth Day
Earth Day is Wednesday, April 22! To celebrate all week long, we’ll be introducing you to brands that are dedicated to thoughtful farming practices. But before we delve into their stories, here are a few key definitions.
Understanding Regenerative Farming Compared to Biodynamic & Organic
Certified organic. Regenerative farming [1]. Biodynamic certification [2]. If you’ve been on the pulse of the food movement in recent years, you’ve likely heard about each of these practices and maybe even made an effort to shop for them when you can. But what’s the difference between regenerative farming versus Biodynamic, or Biodynamic versus organic? ...
Startup Stories: Q&A With Thrive Market Data Services Lead Mihir Kelkar
Welcome to Startup Stories, a series that takes you behind the scenes to share what working at a startup is really like. Our mission at Thrive Market is simple: to make healthy living easy and affordable for everyone. But fulfilling our big dreams takes a team of dedicated, inspiring, funny, and tenacious people who show ...
Steeped in Goodness: Meet Thrive Market Organic Loose Leaf Teas
Grab your favorite mug, because organic, loose leaf teas just hit our shelves! Thrive Market Organic Darjeeling Green and Organic Assam Black Teas hail all the way from India where they’re ethically sourced from local farmers. For the story behind these brews, we reached out to our supplier, Raj Vable, to get the inside scoop. ...
More Than a Flavor: Meet Thrive Market Organic Vanilla Extract
When we set out to create Thrive Market Organic Vanilla Extract, we wanted to make sure it delivered on quality, price, and—most important—taste. Read on to discover vanilla’s rich history, how we’re transforming the supply chain, and why this flavor-filled bottle deserves a spot in your pantry.
The Spanish Wine You Need to Know About
If you’re looking for a wine that’s right at home alongside a juicy, grilled steak, look no further than the Las Cepas Rioja Costalarbol. This bottle is made from three grape varieties grown on a Spanish vineyard that’s been producing wine for the past 500 years. The estate transitioned to organic farming in 1996, and ...
What Is Thrive Market Goods? Meet the Brand That’s Bringing Goodness to the World
Meet Thrive Market Goods, our expertly curated line of 500+ products we’ve developed from scratch to raise the bar for pantry basics. Every product in the collection—from tomato sauce and pasta to paper goods and cleaning products—breaks new ground when it comes to quality, sustainability, and taste, and challenges other brands to keep up. Our ...
Meet 2 Veterans Growing New Careers In Organic Farming
During the month of April we’re teaming up with Rodale Institute to support its Veteran Farmer Training Program which helps honorably discharged veterans transition to civilian life and build careers in organic agriculture. Veterans receive hands-on training in a range of disciplines like livestock management, soil health, composting, and wastewater treatment on Rodale Institute’s 333-acre ...