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Beauty

For EO and Everyone, Authenticity Is as Much in Their Essential Oil-Based Products as Their Brands

After nearly 30 years in business, you might think that EO, the brand that makes essential oil-based body and hair care, runs like a machine without much heart behind it. But soon after meeting co-founders and co-CEOs Susan Griffin-Black and Brad Black, you feel like you’re talking to the passionate team behind a small, family-run ...

Is Clean Beauty Sustainable? 3 Brands on How They Avoid Overharvesting & Other Issues

“Clean beauty” is a booming industry with a noble cause. The idea is simple: for too long, the cosmetics and beauty industries have used synthetic fragrances, harsh chemicals, and other ingredients that may be harmful to people who use them. The solution? Forgo the lab-made ingredients altogether and use ingredients sourced primarily from nature. Brands ...

Editor’s Picks: Our Favorite Products in March 2023

As Thrive Market employees, we know a lot about our products. We swap recommendations, we sample from the “free table” at Thrive Market HQ, and we’re the first to add newly-launched items to our orders. Editor’s Picks is a monthly column rounding up the top three products our blog editors are loving. In March, we ...

Everything You Need to Treat Yourself to an At-Home Spa Night

Here’s an idea: be your own Valentine and treat yourself to a luxurious evening of at-home pampering.

Thrive Market’s Best Winter Beauty Products

After a few months outdoors with the sun on your skin and a warm breeze in the air, the sudden chill of winter can take a dramatic toll on your face, hair, and body.  It’s true, there’s beauty to be found in every season—but when you’re struggling with dry, flaky skin, stressed-out strands, and chapped ...

Editor’s Picks: Our Favorite Products in November

As Thrive Market employees, we know a lot about our products. We swap recommendations, we sample from the “free table” at Thrive Market HQ, and we’re the first to add newly-launched items to our orders. Editor’s Picks is a monthly column rounding up the top three products our blog editors are loving.

How f.a.e.® by Thrive Market Haircare Products Beautify with Botanicals

Plants are powerful: you feel it when you eat fruits, vegetables, herbs, and fungi. These ingredients deliver essential nutrition to your body and help you to stay healthy and well—so why wouldn’t you apply the same concept to your beauty products?  For our f.a.e.® by Thrive Market range of hair care products, we harnessed the ...

How to Determine Your Skin Type to Create the Ideal Skincare Routine

A good skincare routine is key to preventing breakouts, keeping wrinkles at bay, shielding yourself from harmful UV rays, and simply keeping your face smooth and hydrated. But all skincare products aren’t interchangeable — and they’re certainly not for everyone. That’s where your skin type comes in: understanding the type of skin you have helps ...

What is Gua Sha? Skincare Expert Patricia San Pedro Explains

One look at Patricia San Pedro’s radiant complexion and you’ll want to know all her skincare secrets. Fortunately the author and beauty expert shares them freely, in the form of easy-to-follow Instagram tutorials and a book, “Face Fitness: Simple Exercises and Rituals for Toned, Glowing Skin.”

Clean Beauty is for Everyone. That’s Why We Made f.a.e.™

In a world of $17 superfood smoothies and luxury yoga retreats, it can seem like health and wellness are only for those with money to burn.

Thrive Market’s Best Summer Beauty and Skincare Products

When the heat of summer sets in, it’s time to modify your tried-and-true beauty routine to withstand the sun and the salt (and yes, even the sweat). It’s not the season for anything too fussy or complicated; rather, it’s time for melt-proof makeup, an extra layer of sunscreen, and nourishing hair care to shield against ...

DIY Apple Cider Vinegar Hair Rinse

Looking for a conditioner that makes your hair soft, shiny, and manageable? You can splurge on a $20 bottle at your salon that’s made with chemical ingredients you don’t recognize, or you can stroll into your kitchen and pick up a bottle of apple cider vinegar, or ACV to create your own DIY apple cider ...

Best Sustainable Beauty Brands and Products

Clear skin ahead! That’s your sustainable beauty forecast thanks to the newest crop of eco-friendly brands that have quickly become must-have additions to your daily routine. Thrive Market’s Senior Category Manager, Kristin Ratcliffe, has the pulse on all the latest innovations and says in recent years, consumers have become a lot more invested in understanding ...

Golde Founder Trinity Mouzon Wofford is Helping Create a More Inclusive Wellness Industry

Ask most people, and they’ll likely agree that health and well-being are basic rights that everyone deserves. As an industry, though, “wellness” is not nearly as inclusive. The commodification of wellness has created a sort of exclusive club that requires a certain level of wealth and privilege to enter, often to the detriment of people ...

Jane Iredale’s 4-Point Clean Beauty Plan

You know a beauty product is safe if a doctor recommends it. When Jane Iredale launched her eponymous skincare line back in 1994—with Amazing Base, a three-in-one mineral foundation, “it was immediately picked up by plastic surgeons who needed something for their patients who had just undergone procedures or had sensitive skin,” she recalls. “The ...

How-To: Give Yourself a Gua Sha Facial

Meet your new self-care hero: the at-home gua sha facial. While DIY face masks and baths tend to be the most popular forms of self-care, perhaps facial massage should be added to the ritual routine. The benefits of facial massage—specifically the practice of gua sha—include relieving facial tension, toning facial muscles, boosting circulation, and improving ...

Go From the Office to Cocktails With Clean Makeup From WELL People

When you’re dashing from the office to dinner with friends, you need makeup that can keep up with your plans. Watch our video to see a simple, fresh-faced routine from Well People featuring a day-to-night look that’s easy to pull off. We’ll give you some of our favorite product picks, too.

DIY Reusable Face Wipes

No need to toss another disposable makeup wipe! Here’s a reusable version that’ll help keep your beauty routine eco-friendly. All you need is an iron, a fabric of choice, and interfacing, a woven, iron-on material that provides stability—no sewing required.

Best Clean Beauty Products & Makeup Brands for 2019

The term “clean beauty” gets thrown around quite a bit, especially because the cosmetics industry is not strictly regulated when it comes to labeling claims and ingredients. This can open the door for a lot of confusion (not to mention a market saturated with questionable products).

Organic Skin Care Brands

So long, toxins! If you’re looking to clean up your act when it comes to organic skin care, Thrive Market is the place to be. Since what you put on your skin is equally important as what you put in it, we’ve done the leg work to ensure the organic skin care brands we offer ...

From Cleansers to Creams, This Natural Beauty Brand Puts the Planet First

Seed Phytonutrients is a newcomer in the natural beauty industry—it launched in 2017 in Doylestown, Pennsylvania—but this brand is already challenging the status quo of what’s possible when it comes to bringing better-for-you (and the planet) hair cleansers, creams, oils, and balms to the marketplace. Built around four pillars—the team calls them obsessions—Seed Phytonutrients focuses ...

How WELL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

If you think “plant-based beauty” means sacrificing the staying power of traditional cosmetics in exchange for good-for-you ingredients, WeLL PEOPLE is about to change your mind. This green beauty brand is blazing a trail in the industry thanks to three founders—an entrepreneur, a makeup artist, and a dermatologist—who are committed to using nontoxic, renewable, and ...

Well People Has Your Ticket to Glamorous Holiday Makeup

Between decorating, shopping, gift wrapping, and all the parties, the holiday season can sometimes feel like a marathon! That’s why we asked the team at green beauty brand Well People for an easy, festive look that’ll last from day to night. Stock up on these eight must-have products for everything you need to put your ...

Restorative Skincare While You Sleep—Alaffia Has the Natural Products You Need

If you’re looking for a youthful glow (while keeping things simple), Alaffia has an easy routine to help replenish your skin while you catch some zzz’s. It’s just three steps—a cleanser, a serum, and night cream—so it’s easy to repeat every night with minimal fuss. And you can sleep easy knowing this beauty brand is ...