PRIVACY POLICY
Effective date: April 13, 2025
At Thrive Market, our mission is to make healthy and sustainable living easy and affordable for everyone. In connection with doing this, we collect, use, and share some of your Personal Information. The purpose of this Privacy Policy is to share how Thrive Market (referred to as “Thrive Market,” “we,” or “us”) does this and how to exercise the choices and rights you may have in your information. By using or accessing the Services (as defined below) in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.
California Notice of Collection of Personal Information: We collect the categories of personal information listed below under “Personal Information We Collect” for the purposes described below under “How We Use Your Personal Information.” To learn more about your California privacy rights, including on how to submit a request to opt out of the sale or sharing of your personal information, please scroll down to “Your California Privacy Rights.”
1. Scope of the Privacy Policy
This policy covers our treatment of information that identifies or is reasonably capable of being associated with you ("Personal Information") in connection with our Services. It applies to all Thrive Market members, consumers, and users, including job applicants to Thrive Market, and to all Thrive Market platforms, including our mobile apps, website (thrivemarket.com and subdomains) (collectively, our “Site”), features, content, products, email distribution lists, and other services offered by Thrive Market (collectively, the “Services”). Please remember that your use of the Services is also subject to our Terms of Service. This policy does not apply to the practices of third parties we don’t own or control unless specifically stated.
2. Personal Information
2.1. Categories of Personal Information We Collect
Personal Information we collect includes the following categories:
When you use our Services, we collect and receive Personal Information in various ways. As provided in more detail below, we collect Personal Information provided by you, collected automatically through cookies and related technologies, and from third parties.
2.2. Personal Information You Provide Us
You provide us with Personal Information when filling out online forms, setting up your account, putting products into your basket, making purchases, favoriting or liking products, posting reviews, taking surveys, or communicating with us, or applying for a job. In addition, if you connect a social network you belong to (such as Facebook) to your Thrive Market account, you authorize these social networks to share your information with us.
2.3. Personal Information We Collect Automatically
Similar to most other online services, we and our service providers automatically collect Personal Information when you use our Services. We may collect this data automatically via our own systems or servers, or we may collect it through cookies and related technologies that operate on your web browser, computer, or mobile devices.
2.3.1. Usage Information. We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect information about your interactions with our Services – including information about your shopping preferences and interaction with our Site, mobile app and advertisements. We use this information for the purposes outlined in Section 3 below, including to personalize your experience, including recommending products and offering you ads and promotions. It also makes your navigation of our Site more seamless and faster.
2.3.2. Technology Information. We and our third-party service providers receive information about how you are accessing our Services, such as your device type, IP address, operating system, and what settings you have enabled. Your device, browser, and software settings affect what information your device or browser makes available to us.
2.3.3. Cookies, Analytics, and Third-Party Technologies. We collect information through the use of “cookies”, tracking pixels, data analytics tools like Google Analytics, SDKs, and other third-party technologies. These technologies may receive all the Usage Information and Technology Information outlined above. We may use information collected by cookies and similar technology for the purposes outlined in Section 3 below, including to understand how you navigate through the Services and interact with Thrive Market ads, to make your Thrive Market experience secure, to improve your experience on our Site, to serve you ads on our Site or on other sites, and to save your preferences.
2.4. Personal Information We Collect from Other Third Parties
Personal Information we collect from third parties may include:
2.4.1. Personal Information provided by third parties. We may collect Personal Information from third-party sources for business and commercial purposes to support core functions of our Services, to enhance your Thrive Market experience, or for the other purposes listed in this Privacy Policy. For example, we may collect information about your participation in third-party programs that provide things such as payment, transaction, and fraud detection information. Third-party suppliers, or publicly available sources, may also provide us with additional information about our you or others. We may also receive information you allow us to collect from your social media profiles, including demographic and market segment information.
2.4.2. Personal Information collected from service providers. Our service providers also may collect and use Personal Information to assist us with our business operations. For example, they may collect information about your browser, operating system, basket contents, browsing history, time zone, browser language, page performance, and debug information.
3. How We Use Your Personal Information
We may use Personal Information for any purpose permitted by applicable data protection laws, such as the following business purposes:
Such processing may also include the following commercial purposes:
We may also process your Personal Information as necessary to provide the Services or with your consent.
We may create aggregated and other anonymous data from your Personal Information that can no longer be used to identify you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
We may also combine the Personal Information we receive from and about you. We may also de-identify or aggregate information so it is no longer Personal Information.
4. How, With Whom, and Why We Share Your Personal Information
4.1. Sharing of Personal Information by You
Any Personal Information you disclose in public areas on the Site, as part of the Services or other third-party services may become visible to other individuals without restriction. This may include, for example, information you include in a review you post on our Site. Please exercise caution when disclosing Personal Information in public areas. If you provide any Personal Information to a third party while using our Services, the third party’s privacy policy will apply to your Personal Information disclosed to such third party.
4.2. Sharing of Personal Information By Us
We may share Personal Information as follows:
4.2.1. With our service providers. We may share your Personal Information with service providers that provide business or technical support functions to us. This includes service providers that, among other things, help us maintain and service your account, process or fulfill your orders, provide you customer service, verify your identity, help us send or show ads to you, and detect and prevent fraud.
4.2.2. With our business partners. If you choose to enter into a promotion that is co-sponsored (e.g., a sweepstakes or contest), we may disclose your Personal Information to our co-sponsor in connection with the administration of such promotion, as required by law, or as otherwise permitted by the promotion’s official rules and this Privacy Policy.
4.2.3. With other corporate entities in connection with a business transfer. We may share Personal Information while negotiating or in relation to a sale or purchase of assets, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee comply with the terms of this Privacy Policy for all Personal Information collected under this Privacy Policy.
4.2.4. With other third parties. Your Personal Information may also be shared with our sponsors, partners, advertisers who may advertise on our Services, advertising networks, and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information.
4.2.5. With government authorities and other third parties to ensure compliance and safety. We may access and disclose your Personal Information to government authorities in response to lawful requests, such as to respond to subpoenas, judicial processes, or government requests and investigations, in connection with an investigation on matters related to public safety, or as permitted or otherwise required by law. We may disclose your Personal Information to protect the security of our Services, servers, network systems, and databases. We may also share Personal Information (i) in connection with actual or anticipated litigation or other proceedings, including if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) to protect our legal rights and those of our users, business partners, or other interested parties; (iii) to enforce our agreements with you or others; and (iv) to investigate, prevent, or take action regarding suspected illegal activity, fraud, or other wrongdoing.
4.2.6. With your consent or at your request. We also may share your information as disclosed to you at the time of collection, or as directed by you.
5. Storing and Protecting Your Personal Information
We retain Personal Information where we have an ongoing legitimate business need to do so, including for the reasons listed in Section 4.2, and for any additional period permitted or required by law.
We endeavor to protect the privacy of your account and other Personal Information we hold in our records. While we make efforts to protect your Personal Information from unauthorized access, we cannot guarantee complete security. You use the Services and provide us with your Personal Information at your own risk.
Thrive Market reserves the right to take any and all action it deems necessary or reasonable to maintain the security of the Services and your account, including without limitation terminating your account, changing your password, or requesting information to authorize transactions on your account. Thrive Market will treat access to the Services through your account as authorized by you. Thrive Market will not be held liable to you for any liabilities or damages resulting from or arising out of any action or inaction of Thrive Market under this provision.
6. Notice of Monitoring of our Site, App, and Services
Thrive Market and our third party providers and partners may monitor our Services, including our Site and app, including any use of or activity on our Services, for our business purposes. This may include capturing records of actions you take while using our Site, apps, or other Services, recording parts or all of your sessions on or interactions with our Services, information you submit on our Services, or communications or information sent through or using our Services. Technologies used on Service (including cookies, pixels, software development kits, and similar technologies) may also collect information reflecting your use of, activity on, and/or communications sent via Services. This information may be collected, retained, and/or monitored by us or by third-party providers and partners.
Additionally, if you engage with chat functionalities on our Services, your conversations via our chat functionalities may be collected, shared with, and retained by us and our Service Providers for our business purposes. This can include any interaction between you and our chat technologies, information you input into chats, and the conversations you have through our chat functionalities.
If you do not consent to the monitoring described here, you should not use Services or you should adjust your opt-out preferences accordingly.
7. Third-Party Links
Our Services, particularly our Site, app and promotional emails, may contain links to third-party websites and services. For example, if you are looking at a product, we may have a link to the manufacturer’s website. Linked third-party websites and services may have privacy policies that differ from ours. We are not responsible for those websites, and we recommend that you review their policies. Please contact those websites directly if you have any questions about their privacy policies.
8. Your Rights and Choices Regarding Your Personal Information
8.1. All Users
8.1.1. Email Subscriptions. You can always unsubscribe from our commercial or promotional emails by clicking unsubscribe in those messages. We will still send you transactional and relational emails about your use of our Services.
8.1.2. Push Notifications. You can opt out of receiving push notifications through your electronic device settings (i.e. phone, tablets etc.). Please note that opting out of receiving push notifications may impact your use of our Services (such as receiving a notification that your order has shipped).
8.1.3. Account Information. You can review and edit certain account information you have chosen to add to your profile by logging in to your account settings and profile.
8.1.4. Cookie Tracking. You can modify your cookie settings on your browser, but if you delete or choose not to accept our cookies, you may be missing out on certain features of our Services, such as certain product recommendations features. However, you will still be able to order and complete a transaction on our Site. Your web browser(s) has settings to modify your cookie settings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.
8.1.5. Do Not Track. Your browser may offer you a “Do Not Track” option, which can signal to operators of websites that you do not want them to track certain of your online activities. Our Services do not currently support Do Not Track requests at this time.
8.1.6. Interest-Based Advertising. To understand your choices for receiving more relevant online advertising, please review the information below:
To learn more about interest-based advertising, and to opt out of use of information about your online activities for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit the DAA website here. To opt out of targeted advertising through mobile applications, please visit https://youradchoices.com/appchoices.
To opt out of use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit the NAI website here.
Even if you opt out using the above mechanisms, you will still receive personalized advertising from Thrive Market within our Services. You may also still receive advertising from us outside of our Services that is not customized based on your usage information.
8.1.7. Deleting Your Account. You may request termination of your membership account at any time. To learn more about how to cancel your membership, please visit our FAQ page here. In some cases, we will be unable to delete your account, such as if there is an issue with your account related to safety or fraud, or due to legal obligations. Thrive Market reserves the right to request that you provide information to confirm your identity. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to notify you about the recall of a product you purchased. When we retain such data, we do so in ways designed to prevent its use for other purposes.
8.2. Residents of States with Privacy Laws
If you reside in a state that has passed a comprehensive privacy law that applies to Thrive Market, you may take advantage of the following rights:
8.2.1. Access: You may request that we disclose to you the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom the business discloses Personal Information and/or the specific pieces of Personal Information that we have collected about you.
8.2.2. Deletion: You may request that we delete your Personal Information that we have collected from you. We may not be able to fulfill your request if a statutory exception applies, such as if we need to maintain your information to provide a good or service requested by you, to detect or protect against fraud or illegal activity, to exercise our rights, or to comply with our legal obligations.
8.2.3. Correction: You may request that we correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification.
8.2.4. Right to Opt-Out of Sharing of Personal Information for Ad Targeting: Thrive Market does not sell Personal Information for money. But like many companies that operate online, we may share certain Personal Information with third parties for targeted advertising. You have the right to opt-out of sharing of your Personal Information for targeted advertising.
To exercise your rights to know, delete, or correct above, please submit a request to us by sending an email to datarequests@thrivemarket.com. For general questions, please email help@thrivemarket.com.
Please include the following information in your request, as part of the CCPA account verification process:
Failure to provide any of the above items may cause a delay in responding to your request. We value your privacy and will not discriminate in response to your exercise of your privacy rights.
8.2.5. Verification. We may request certain information to verify your identity before we can respond to your access, and deletion, or correction requests. A verifiable consumer request must:
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in the request to verify the requestor's identity or authority to make the request.
We will confirm receipt of your request within 10 business days and will respond to your request within forty-five (45) days of receipt, unless we need more time, in which case we will let you know.
8.2.6. Opt-Out Requests. To opt out of the sale or sharing of your Personal Information, please click on the Do Not Sell or Share My Personal Information link on our website footer. You may use an authorized agent to submit a request to opt out on your behalf if you provide the authorized agent signed permission. We may deny a request from an authorized agent if the agent cannot provide us with such signed permission or we cannot confirm the Personal Information relates to you.
8.3. Disclosures: In addition to the information disclosed above, Thrive Market makes the following disclosures as required under California law:
8.3.1. Categories of Personal Information Sold or Shared. In the last 12 months, Thrive Market has sold or shared each of the following categories of Personal Information to third parties that provide advertising services: Identifiers/Contact information, Usage, Technology, Cookies, and Internet Activity, and Inferences.
8.3.2. Categories of Personal Information Disclosed for a Business Purpose. In the last 12 months, Thrive Market has disclosed all or substantially all of the following categories of Personal Information described in this policy for a business purpose, such as with our service providers who provide services to Thrive Market).
9. Children’s Data
We do not knowingly collect, sell, share, or solicit Personal Information from anyone under the age of 16. If we learn that we have collected Personal Information from a child under age 16, we will use reasonable attempts to delete that information. If you believe that a child under 16 may have provided us Personal Information, please contact us at (866) 419-2174.
10. Changes to this Privacy Policy
We may need to change this Privacy Policy from time to time, as our Services change. We will alert you of any material changes through the Services (such as by posting a new version of the Privacy Policy on our Services), by email, and/or through other means as permitted by law. Please check this page frequently to view any changes. Continued use of the Services after a change to this Privacy Policy constitutes your consent to be governed by the new terms. As of the Effective Date, the amended Privacy Policy supersedes all previous versions of or agreements, notices, or statements about the Privacy Policy.
11. What if I have questions about this Privacy Policy?
If you have any questions or concerns regarding our Privacy Policy, please send us a detailed message to help@thrivemarket.com, and we will try to resolve your concerns.
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